Month: December 2015

How to get the right attention for your marketing plan

Creating the right strategic and operational marketing plan is one thing. Engaging your team to implement it is another.

Nothing is more important than getting your message out the right way from the first time. Capture the attention, create a good overview and manage expectations of your team. If you manage this, as a marketing manager, you are in business!

Here is how we captured the attention of the sales and marketing teams for Essilor’s Varilux Centers with a little intro.

Fasten your seat belts…