Author: Philippe Bogaert

Swimming Pool Configurator

From your smartphone to your garden, designing your swimming pool was never easier

The BORD DE MER Configurator aims to support anyone who’s dreaming of a swimming pool in the full decision-making process and to evaluate the relevance of his or her choices and ambitions objectively.

By analogy with the offer of a number of big names from the furniture sector, such as Ikea, (to quote no-one), the design of a swimming pool starts in the BORD DE MER configurator application with the choice of model, dimensions, properties and options for the designed swimming pool, to then offer the opportunity to view his or her design immediately in the garden, wherever it would be located, in augmented reality.

In just a few months, the BORD DE MER configurator developed for Pool Outfitters has become their premium lead generator with over 1.000 unique swimming pool leads per year.

Essilor – Colour your life

For several months, we have been brainstorming on a corporate video production to translate optometry, fashion & colour into a dazzling brand image production.

Created and directed by Wahid Janati & Araujo Paz Manuel, the original sound track composition and production, the colourful typecasting and elaborate visual effects translated this simple concept into the following entertaining video production.

I hope you’ll enjoy it as much as we did when producing it.

Colour your life!

Meno – the story told

How often do you get a 2 minutes pitch to present your company? When you do, you better make it work!

This is how Meno choose to present Meno Group, in exactly 1.47 minutes. Getting it right, without unnecessary fuss, that’s how we told the story of Meno Group, with this corporate video production, to the client’s great satisfaction.


How to get the right attention for your marketing plan

Creating the right strategic and operational marketing plan is one thing. Engaging your team to implement it is another.

Nothing is more important than getting your message out the right way from the first time. Capture the attention, create a good overview and manage expectations of your team. If you manage this, as a marketing manager, you are in business!

Here is how we captured the attention of the sales and marketing teams for Essilor’s Varilux Centers with a little intro.

Fasten your seat belts…


Elle A

A video worth sharing is the music video ‘Elle A’. Recorded in 2015, this video was directed by Luc Vrydaghs, starring  Ellen De Wereld as the ‘girl in love’.

The concept of ‘reverse movie’ was used to create drama through the suggested recovery of a girl in hospital after a traumatic event, thus creating suspense towards the initial event, happening at the end of the music video.